Instagram Marketing for Business: A Complete Guide

Marketing with Instagram Stories


Besides promoting on Instagram, your business will get help by contributing to Instagram Stories that will raise your brand recognition and keep users involved in your product or service.


You can improve your Instagram Story views by changing your Story highlights cover form default view to a branded cover image. Instagram highlights option helps you to collect and keep important, informative, or interesting content from your stories. Normal Instagram Stories disappear after 24 hours, but highlights are saved to custom categories on your Instagram profile and they remain there until you delete them.


You can also add links to your Stories that give users more options to engage with your business profile.



Marketing with Instagram Hashtags


Hashtags are used to keep your content arranged and help your content to discover with the people who are interested in reading it. You will require to use business-specific hashtags in your regular Instagram feed because it will help you connect with buyers who may be interested in your product or service.


The important point is to understand which hashtags work best with your target audience. Discovering that needs different tools that Instagram offers to measure impact.


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Instagram allows you to insert 30 hashtags in a post. A search of an Instagram hashtag will tell you how many posts are linked with that hashtag. To create an efficient hashtag approach, you’ll need to mix different hashtags. The proper use of these hashtag types will improve your post visibility and help you to reach your target audience.

Location-based hashtags are also helpful, particularly for businesses that are looking to target local buyers.



Use Analytics for Your Instagram Business


Once you use hashtags and your strategy, how do you know they are working well? For this, you need analytics to analyze your work. It will tell you who, when, and from where your audience comes.

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