What is IGTV Feature

IGTV (Instagram TV) allows brands to build a long-form video list on Instagram.

It’s an excellent possibility to:
  • Increase engagement
  • Collaborate with influencers
  • Develop your Instagram marketing approach
With countless other things!

But how do you make an IGTV channel? And what are the most useful methods you can apply to your business?

Let’s jump toward the solutions, and see out how you can make IGTV work for your brand.



What is IGTV?

IGTV is used to build long-form video content available from Instagram and as a standalone app.

Instagram introduced the IGTV (Instagram TV) feature in June 2018. It empowers brands to create longer videos than usual Instagram Stories and posts.


Instagram verified users can post videos on IGTV up to 60 minutes. Normal users can upload 10 minute long videos which are quiet enough longer than regular videos!


Instagram also enabled creators to share 1-minute highlights of their IGTV videos on their feeds to enhance results in 2019. That’s ideal for capturing your audience’s attentiveness without having them to download the app.


Instagram also recently launched the IGTV series feature. It enables IGTV creators to create a series of videos to be released on a consistent flow (weekly, monthly, etc.)


Brands have been comparatively slow to utilize IGTV for several reasons. Primary among them: the high costs and a lot of time required to create long-form informative videos.


But if you want to do it correctly, IGTV can be a fabulous way to establish engagement for your brand.

Important Link: Buy IGTV Views UK

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